Digital Marketing 14

Businesses are increasingly relying on digital marketing and e-commerce to drive growth, with 86% of business leaders reporting it as the most important route to success. Currently, there are 218,000 job openings in the U.S. in this rapidly growing field, and the median entry-level salary is $51,000.

Program Highlights

• In-Demand Skills: Gain essential skills for an entry-level job in digital marketing and e-commerce.
• Expert Instruction: Learn from subject-matter experts at Google.
• Portfolio Development: Work on practical projects, such as customer personas and social media calendars, to showcase to potential employers.
• Career Impact: 75% of Google Career Certificate graduates in the U.S. report a positive career impact within six months.

What You Will Learn

Tools and Platforms Covered

• Design: Canva
• Email Marketing: Constant Contact, Mailchimp
• Advertising: Google Ads
• Analytics: Google Analytics
• Social Media Management: Hootsuite, Twitter
• E-Commerce: Shopify
• CRM: HubSpot

Conclusion

Embark on a rewarding career path in digital marketing and e-commerce with our comprehensive program, tailored for those looking to enter this high-growth field.