Overview:
This course is a comprehensive journey into the world of digital marketing, designed to equip learners with the skills needed to plan, launch, and manage successful online marketing campaigns. It covers both foundational concepts and advanced digital strategies, enabling students to confidently execute marketing plans across different digital platforms.
What You’ll Learn:
- The fundamentals of digital marketing and how it differs from traditional marketing
- Creating marketing funnels and customer journeys
- SEO (Search Engine Optimization) basics and on-page/off-page SEO techniques
- Email marketing strategies and automation
- Social media content planning and scheduling
- Introduction to paid advertising (PPC) and budget management
- Analyzing campaign performance using analytics tools
Who this course is for:
- Beginners with no prior marketing experience
- University students looking to gain practical marketing skills
- Small business owners aiming to promote their products/services
- Freelancers who want to offer digital marketing as a service
- Individuals planning to build a career in digital marketing
